Organic Cosmetics in Belgium: How to Start Your Own Brand in 5 Steps

In recent years, the organic cosmetics sector has been booming. Health-conscious consumers who care about the environment and animal welfare are increasingly opting for high-quality organic products. Against this backdrop, launching your own organic cosmetics brand has never been more appealing. But the journey can be long and complex — from administrative formalities and marketing strategies to market research and finding the right laboratory to produce your formulas.

Are you interested in creating your own organic skincare line? Discover below how to turn your business idea into a successful reality in 5 clear steps.

1. Outline the Foundations of Your Organic Cosmetics Brand

How do you create your own organic cosmetics? Before diving into the administrative side of launching a business, it’s crucial to define your project. What exactly do you want to create — and why? What will be your brand’s unique strengths in the competitive world of organic beauty? How will you stand out from existing brands?

Start by conducting market research to test your concept and identify demand. Then build a marketing strategy to position your brand, define your target audience, and choose your sales channels. Starting an organic beauty brand requires attention to technical details, but also to the people and partners who will help you along the way.

Next, create your business plan. This should include a market analysis, your product offering, your revenue model, financial projections, and an action plan.

This first step lays the foundation for your business. That’s why working with a specialized lab like Anybrand Cosmetic can be a huge advantage. With over 20 years of experience, we know exactly how to guide you through the development of your dream brand in organic cosmetics.

2. Handle the Legal and Administrative Formalities

Once your concept is defined, it’s time to tackle the legal requirements. Producing organic cosmetics involves several regulatory steps that must be followed to ensure compliance.

You’ll need to choose a business structure and register your company via a business counter (like Liantis, Acerta, or Xerius in Belgium). Fortunately, various Belgian organizations offer guidance and financial support to new entrepreneurs.

You should also register your brand name with the Benelux Office for Intellectual Property (BOIP) to legally protect it from misuse.

Other essentials include opening a business bank account, securing a business location (if needed), and signing contracts with your partners — your accountant, your cosmetic manufacturer, and any subcontractors. Creating organic beauty products means building a strong network of reliable collaborators.

3. Find the Right Laboratory for Organic Cosmetics

With your business structure set and your brand registered, it’s time to start developing your products. This is where you reach out to an organic cosmetics laboratory, also known as a private label manufacturer. These labs develop your formulas and carry out all required testing before your products can be officially launched.

Finding the right lab can be overwhelming. That’s where Anybrand Cosmetic steps in. Our lab customizes prototypes based on your vision. We specialize in high-quality, certified organic formulas using only natural ingredients — essential oils, ayurvedic plants, floral waters, and more — all carefully selected and dermatologically tested.

We can also handle your product packaging — a vital element of your brand’s identity. Beautiful and functional packaging makes a powerful difference in customer perception.

Short on time? Our white-label solutions allow you to launch high-quality organic cosmetics quickly. We offer ready-to-use formulas and a wide range of packaging options — bottles, jars, and boxes — for a stylish, professional finish. With Anybrand Cosmetic, you can launch your own product line easily while leveraging our decades of expertise.

4. Test and Certify Your Organic Products

Once your product formulas are approved, it’s time to run tests. Your chosen lab will evaluate safety, stability, shelf life, and performance to ensure your product meets expectations. At Anybrand Cosmetic, we also assess and select the best packaging materials to guarantee quality and compliance.

This process allows us to compile a Product Information File (PIF), which you’ll receive before signing the final manufacturing contract.

Simultaneously, we’ll register your formulas with certification bodies to help you obtain a biological label, which is essential if you want to display an official organic certification on your packaging. Our lab works closely with Ecogarantie, one of the strictest and most respected organic labels in Europe.

This ensures that your products are not only safe for your customers but also environmentally responsible: 100% organic, biodegradable, and free from GMOs.

5. Scale Up Production of Your Organic Cosmetics

Once your products are tested and certified, it’s time to begin production. Don’t forget: you must register your products on the Cosmetic Product Notification Portal (CPNP) before launching them on the European market. We can take care of this for you at Anybrand Cosmetic.

We offer both small and medium-sized production batches — whether you need finished goods or semi-finished formulas. You can outsource your entire production process to us, or simply request formulation without packaging.

With your products ready, the final step is brand communication and marketing. Creating organic beauty products is one thing — selling them successfully is another!

Ready to launch your own organic beauty brand in Belgium?
Partner with Anybrand Cosmetic and turn your vision into a certified, market-ready product line — from formulation to packaging, we’ve got you covered.